Introduction to Digital Marketing G1N, 7,5 credits, FÖ143G

This basic level course on digital marketing introduces the students with the fundamentals of digital marketing, will allow them to understand and develop digital marketing strategies, and last but not least will strengthen their understanding on digital marketing implementation and practice. In short, this course endeavor to provide a framework and tools for managing and analyzing an organization’s digital presence for marketing purposes.

Course start
Mode of teaching
autumn -19 w.36
  • Course coordinator: Jalal Ahamed
  • Examiner: Danilo Brozovic
  • Application code: HS-E1374
  • Prerequisites: General requirements for university studies.
  • Course plan with course literature: Course plan in English, Course plan in Swedish
  • Start semester: autumn -19
  • Pace of study: 25%
  • Start week - end week: w.36 - w.03
  • When: Flexible
  • Language: The teaching is conducted in English.
  • Place: Flexibel
  • Course code: FÖ143G
  • Note:
  • Implementing: Kursen genomförs utan obligatoriska träffar på campus. Undervisningen stöds av informations- och kommunikationssystem. Kursmaterial är tillgängligt via lärplattformen Scio i Studentportalen.
  • Course type
  • Mode of teaching Distance
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Please note
Our courses in English are only available for exchange students who are from one of our partner universities or students who study through our Master's programmes.