Level Up

The main focus of the Level Up project is to study if it by using gamification and game technology is possible to increase young citizens (16-39) consumption and re-distribution of news.

The project is financed with 12 million swedish kronor for 4 years by the Ann-Marie och Gustaf Ander foundation for media research.

Prototypes based on game design principles and gamification theories will be developed and tested. The project is a combination of research and development project where GIAB, Gothia Innovation AB, develops test-platforms and University of Skövde, MTEC group, will conduct research.

Both consumption and spreading of news will be studied, but also other fields are of interest, for example medias role for democracy, local-global perspectives, alternative interfaces (VR, AR, MR (Virtual Reality, Augmented Reality and Mixed Reality), location based news and so on.


Project leader

Elinor Aronsson
Projekt- och Aktivitetskoordinator
Gothia Innovation AB
Gothia Science Park
Mobil: 0723-296 299

Per Holmén Dahlin, Gothia Innovation AB
Mobil 070-622 22 31

Laura Bularca
Projektkoordinator Gothia Innovation AB
Mobil: 0731- 41 42 29

The project in short

Full name of the project: 
Level Up

2015-08-01 – 2018-07-31

Financed by: 
Ann-Marie och Gustaf Ander foundation for media research

Collaborating partners/Partnership: 
Gothia Innovation AB, Skaraborgs Allehanda

Researchers related to the current project

Torbjörn Svensson (PhD student within the project)

Jonas Ingvarsson,  Associate Professor Media Arts, Aesthetics and Narration (Main tutor)

Stefan Ekman, Senior Lecturer in Media Arts, Aesthetics and Narration (additional tutor)

Mikael Berndtsson, Senior Lecturer in Music (additional tutor)


Contact for the business development part of the project:

Johan Hermerén, Gothia Innovation

Johan Hoffman, Gothia Innovation