Jalal Ahamed
Senior Lecturer in Business Administration
School of Business
Digital Marketing G2F
Course, Bachelor's (1st cycle),
7.5 credits,
FÖ535G
Application
Choose a course instance to see course syllabus and admission requirements.
Autumn 2025, Location: Skövde, Pace of study: 50%
Application
Application is done after nomination.
Course syllabus, with reading list
When? Where? How?
Study period: 1 September 2025 - 2 November 2025
Location: Skövde, Campus, Daytime
Pace of study: 50%
Admission Requirements
Entry requirements higher education not set. The course has the following entry requirements: attended or passed FÖ307G Marketing Management II G1F and attended or passed and FÖ321G Consumer Behaviour G1F (or the equivalent) and at least 60 passed credits, of which 30 passed credits at the G1F level, in Business Administration, Industrial Management, Law, Statistics, Economics or Social Psychology, where the courses above are included.A further requirement is proof of skills in English equivalent of studies at upper secondary level in Sweden, known as the Swedish course English 6. This is normally demonstrated by means of an internationally recognized language test, e.g. IELTS or TOEFL or the equivalent.
Selection
Guaranteed admission.
Language
The courses are conducted in English.
The digital age has transformed the overall marketing landscape, in the coming days, the essence of digital marketing will not be limited to a specialized academic subject. Instead, it will impact the entire marketing department as an enabler. If the marketing department aims to train future marketing managers, then understanding the whole marketing system in light of digital marketing is undeniable. Therefore, the main objective of this course is to give the students a thorough understanding of how digital marketing theory and practices is being used in different marketing sub-disciplines via scientific articles published in academic journals.