Jalal Ahamed
Senior Lecturer in Business Administration
School of Business
Digital Marketing G2F
Course, Bachelor's (1st cycle),
7.5 credits,
FÖ535G
Application
Choose a course instance to see course syllabus and admission requirements.
Autumn 2026, Location: Skövde, Pace of study: 50%
Application
Application is done after nomination.
Course syllabus, with reading list
When? Where? How?
Study period: 31 August 2026 - 1 November 2026
Location: Skövde, Campus, Daytime
Pace of study: 50%
Admission Requirements
Entry requirements higher education not set. The course has the following entry requirements: passed FÖ307G Marketing Management II G1F (or the equivalent).Since the level of progression of the course is G2F, the prerequisites are passed courses of at least 60 credits in Business Administration, Industrial Management, Law, Statistics, Economics, Logistics or Social Psychology, where the course above is included.A further requirement is proof of skills in English equivalent of studies at upper secondary level in Sweden, known as the Swedish course English 6 or English level 2. This is normally demonstrated by means of an internationally recognized language test, e.g. IELTS or TOEFL or the equivalent.
Selection
Guaranteed admission.
Language
The courses are conducted in English.
The digital age has transformed the overall marketing landscape, in the coming days, the essence of digital marketing will not be limited to a specialized academic subject. Instead, it will impact the entire marketing department as an enabler. If the marketing department aims to train future marketing managers, then understanding the whole marketing system in light of digital marketing is undeniable. Therefore, the main objective of this course is to give the students a thorough understanding of how digital marketing theory and practices is being used in different marketing sub-disciplines via scientific articles published in academic journals.