Digital Marketing G2F

The digital age has transformed the overall marketing landscape, in the coming days, the essence of digital marketing will not be limited to a specialized academic subject. Instead, it will impact the entire marketing department as an enabler. If the marketing department aims to train future marketing managers, then understanding the whole marketing system in light of digital marketing is undeniable. Therefore, the main objective of this course is to give the students a thorough understanding of how digital marketing theory and practices is being used in different marketing sub-disciplines via scientific articles published in academic journals.