International Marketing G2F
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Application is done after nomination.
Course syllabus, with reading list
When? Where? How?
The course aims to enable the students to demonstrate deep knowledge and understanding of international markets' structures and functioning mechanisms. Further, it also provides the competence to indentify and highlight why the international market is an entirely a different arena for a company and its' management in contrast to the domestic market. Moreover, the students can analyze, identify and demonstrate the underlying mechanisms which link the international marketers’ domestic and foreign market operations. In addition they can demonstrate the need of models, theories and strategies which reflect the international markets distinguishing characteristics and apply them into reality. The course can also offer knowledge to analyze international markets applying the models and theories to determine the need of product, price, promotion and distribution channels adaptation to satisfy customers' needs. In addition it provides the ability to identify and highlight the various international political, cultural, social, economic and legal environmental factors and their impact on the international marketers' role and how these factors can be dealt with. Finally the students can critically review, reflect over and assess academically produced reports which deal with international marketing.