Search results

    Search results

    Show all results for ""
    Can not find any results or suggestions for "."

    Search tips

    • Make sure there are no spelling errors
    • Try different search terms or synonyms
    • Narrow your search for more hits

    How can we help?

    Contact Us

    Find Employees

    University of Skövde, link to startpage
    University of Skövde, link to startpage
    Close

    Search results

      Search results

      Show all results for ""
      Can not find any results or suggestions for "."

      Search tips

      • Make sure there are no spelling errors
      • Try different search terms or synonyms
      • Narrow your search for more hits

      How can we help?

      Contact Us

      Find Employees

      University of Skövde, link to startpage

      International Marketing G2F

      Course, Bachelor's (1st cycle), 15 credits, FÖ529G

      Application

      Choose a course instance to see course syllabus and admission requirements.

      Autumn 2020
      Location: Campus (Skövde), Pace: 50%

      Application

      Application is done after nomination.

      Course syllabus, with reading list

      When? Where? How?

      Study period: 31 august 2020 - 17 january 2021
      Location: Skövde, Campus
      Pace of study: 50%

      Admission Requirements

      Prerequisite courses for this course are: Passed courses: IE312G-Marketing Management II G1F and FÖ114G-Organization and Management I G1N and IE116G-Management Accounting I G1N (or the equivalent). Since the level of progression of the course is G2F the prerequisites are at least 60 credits in business administration, industrial management, law, statistics, economics and/or social psychology, where the courses above are included.

      Selection

      Guaranteed admission.

      Language

      The courses are conducted in English.

      The course aims to enable the students to demonstrate deep knowledge and understanding of international markets' structures and functioning mechanisms. Further, it also provides the competence to indentify and highlight why the international market is an entirely a different arena for a company and its' management in contrast to the domestic market. Moreover, the students can analyze, identify and demonstrate the underlying mechanisms which link the international marketers’ domestic and foreign market operations. In addition they can demonstrate the need of models, theories and strategies which reflect the international markets distinguishing characteristics and apply them into reality. The course can also offer knowledge to analyze international markets applying the models and theories to determine the need of product, price, promotion and distribution channels adaptation to satisfy customers' needs. In addition it provides the ability to identify and highlight the various international political, cultural, social, economic and legal environmental factors and their impact on the international marketers' role and how these factors can be dealt with. Finally the students can critically review, reflect over and assess academically produced reports which deal with international marketing.

      Contact

      Course co-ordinator

      Examiner

      Published: 1/30/2020
      Edited: 1/30/2020
      Responsible: webmaster@his.se