Danilo Brozovic
Senior Lecturer in Business Administration
School of Business
Introduction to Digital Marketing G1N
Course, Bachelor's (1st cycle),
7.5 credits,
FÖ143G
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This basic level course on digital marketing introduces the students with the fundamentals of digital marketing, will allow them to understand and develop digital marketing strategies, and last but not least will strengthen their understanding on digital marketing implementation and practice. In short, this course endeavor to provide a framework and tools for managing and analyzing an organization’s digital presence for marketing purposes.