Jalal Ahamed
Senior Lecturer in Business Administration
School of Business
Digital Marketing G2F
Course, Bachelor's (1st cycle),
7.5 credits,
FÖ535G
Application
Choose a course instance to see course syllabus and admission requirements.
Autumn 2024, Location: Skövde, Pace of study: 50%
Application
Application is done after nomination.
Course syllabus, with reading list
When? Where? How?
Study period: 2 September 2024 - 3 November 2024
Location: Skövde, Campus, Daytime
Pace of study: 50%
Admission Requirements
The course has the following entry requirements: passed IE313G Marketing Management II G1F and passed FÖ321G Consumer Behaviour G1F . Since the level of progression of the course is G2F the prerequisites are at least 60 credits in business administration, industrial management, law, statistics, economics and/or social psychology, where the courses above are included.
Selection
Guaranteed admission.
Language
The courses are conducted in English.
The digital age has transformed the overall marketing landscape, in the coming days, the essence of digital marketing will not be limited to a specialized academic subject. Instead, it will impact the entire marketing department as an enabler. If the marketing department aims to train future marketing managers, then understanding the whole marketing system in light of digital marketing is undeniable. Therefore, the main objective of this course is to give the students a thorough understanding of how digital marketing theory and practices is being used in different marketing sub-disciplines via scientific articles published in academic journals.