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    University of Skövde, link to startpage

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      University of Skövde, link to startpage

      Service Marketing G1F

      Course, Bachelor's (1st cycle), 7.5 credits, FÖ339G

      Application

      Choose a course instance to see course syllabus and admission requirements.

      Autumn 2024, Location: Skövde, Pace of study: 50%

      Application

      Application is done after nomination.

      Course syllabus, with reading list

      When? Where? How?

      Study period: 4 November 2024 - 19 January 2025
      Location: Skövde, Campus, Daytime
      Pace of study: 50%

      Admission Requirements

      The course has the following entry requirements: passed FÖ141G Marketing Management I G1N and passed FÖ114G Organization and Management I G1N (or the equivalent).

      Selection

      Guaranteed admission.

      Language

      The courses are conducted in English.

      The course "Service Marketing" tackles the classical as well as the modern perspectives on service marketing, focusing on value creation, marketing and management of service activities, and service systems. The course also covers service marketing frameworks, service encounters, the context of service, service development, service innovation, service recovery, service sustainability, etc. The primary focus of the course lies in the recent developments within the field of service marketing.

      Contact

      Examiner

      Course co-ordinator

      Published: 6/19/2021
      Edited: 6/19/2021
      Responsible: webmaster@his.se