Jalal Ahamed
Senior Lecturer in Business Administration
School of Business
Introduction to Digital Marketing G1N
Course, Bachelor's (1st cycle),
7.5 credits,
FÖ156G
Application
Choose a course instance to see course syllabus and admission requirements.
Autumn 2024, Location: Flexibel, Pace of study: 25%
Application
Application is done after nomination.
Course syllabus, with reading list
When? Where? How?
Study period: 2 September 2024 - 19 January 2025
Location: Flexibel, Distance learning, Flexible
Pace of study: 25%
The course is conducted without compulsory gatherings on campus. The teaching is supported by information and communication systems. Course material is accessible via the course management system in Studentportalen.
Admission Requirements
General entry requirements for university studies.
Selection
Guaranteed admission.
Language
The courses are conducted in English.
This basic level course on digital marketing introduces the students with the fundamentals of digital marketing, will allow them to understand and develop digital marketing strategies, and last but not least will strengthen their understanding on digital marketing implementation and practice. In short, this course endeavor to provide a framework and tools for managing and analyzing an organization’s digital presence for marketing purposes.