Christian Jansson
Senior Lecturer in Business Administration
This project builds on the "Business Revitalisation in Skaraborg" initiative. It focuses on stable small and medium-sized enterprises in the Västra Götaland region that have operated steadily over time. Research indicates that the main reason these companies do not grow is a lack of growth ambition among leadership.
However, some businesses transition from stability to new growth phases, undergoing revitalisation. This phenomenon remains under-researched, offering significant potential to provide valuable insights for decision-makers at both regional and national levels.